While Viacom had the rights to the SpongeBob Trademark, Gibson Guitar Corporation (Gibson) owns the trademarks in the Flying V Body.
It was an unusual strategy, as previously Gibson had filed patents for technical inventions and non-cosmetic standards. Although the model names are not subject to patent applications, the guitars are informally known as the Futura, Modern, and Flying V. Of these three projects presented, only the shape of the Flying V has remained unchanged throughout the production stage. The body and headstock of Futura were modified so that the Explorer and the Moderne was never put into production.
The first prototypes of the Flying V Bass Gibson Guitar, and Futura / Explorer that were built for the salons had a mahogany body, but before the models were launched in the production Gibson passed African limba wood, better known as korina name. In addition to being lighter than mahogany, pale blond color korina was more in tune with the prevailing aesthetic of the late fifties. No one else had a korina guitar, “said Gibson expert wood Wilbur Marker Duchossoir. It was the novelty of the thing. It was very nice. In essence, that is why we went with korina. “
When Gibson Flying V Explorer prototypes and displays at trade shows in 1957, they certainly produced the desired reaction of dealers. But while Gibson restored its reputation for innovation with the guitars, which does not translate into sales. Most dealers thought the models were a little too far and the space age, and those who have purchased for a single instrument, which was generally used as a showcase to attract attention. Commands the Flying V much larger than those of the explorer, and Gibson decided to make three batches (each batch numbering 40 guitars) Flying Vs and a lot of Explorers.